Royal’s New Crystal
Royal Caribbean has today announced the purchase of Crystal Cruises from NYK, the purchase will see Royal Caribbean’s current Azamara brand merged into Crystal with Azamara Quest and Azamara Journey being renamed Crystal Quest and Crystal Serenity.
Richard Fain, the CEO of Royal Caribbean, said ‘This deal will unite to strong businesses, Royal Caribbean’s knowledge of the cruise industry and the Crystal Cruises brand.’
Azamara has struggled to become established in the cruise arena with rivals like Oceania having a much stronger brand image. The lunch of the line was originally bungled as the ship where originally set for Celebrity cruises but at last minute switched to the new brand, with the ship not really ready for the press and only one side of the ship painted.
Crystal cruises, like Azamara, offers a full all inclusive service and the product is very similar between the two lines. Royal Caribbean has said the new brand will make a stable addition it’s portfolio.
*** APRIL FOOLS ***