Monthly Archive: September 2011

Cunards Uncrowned Queen: The Q3 Project

Cunard is cruising royalty, and the Cunard Queens are the monarchs of the sea. However at the start of the 60’s with the growth in air travel and an aging Queen Mary, Cunard planned a...

Voyager joins Voyages of Discovery

All Leisure Group PLC, the largest British cruise operator, which own Swan Hellenic, Voyages of Discovery and Hebridean Island Cruises has announced a change in its line up. Voyages of Discovery, which operates the former Love...

Cruise Line Brand Positioning

Our last blog, On Where does Princess fit? made me us think about how cruise lines have moved an developed their brand positioning. In Bob Dickinsons ‘Selling The Sea’ [We’ve got a blog for that] it covers how...