Book Review : Selling the Sea

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3 Responses

  1. 01/07/2011

    […] Selling the Sea By Bob Dickinson, he describes how cruises are seen as premium products due to the high price. But he also points […]

  2. 01/09/2011

    […] have moved an developed their brand positioning. In Bob Dickinsons ‘Selling The Sea’ [We've got a blog for that] it covers how Norwegian Cruise Line has changed it’s brand […]

  3. 12/10/2011

    […] on ‘The Rise & Fall of : Premier Cruise Line’ and our previous suggested reading; – Selling the Sea by Bob Dickinson – Wind Star : The Building of a Sailship Do you have any memories of working onboard? Share them […]

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